Branding + Packaging
Splendid Reflections provide a luxury life interview service, presenting their clients’ stories on audio or video for special occasions and gifts. They approached Phage to design their company identity, media packaging, and promotional materials for launch.
Targeted at the luxury gift market, and an older audience with both traditional and contemporary tastes, the brand — and in particular the packaging which would house customer’s completed life stories — needed to be aspirational and glamorous without being overly ostentatious or brash.
The beautiful, fully bespoke presentation boxes were hand-finished in an elegant, muted colour palette of beige fabric and pale greys, combined with flashes of gold foil and iridescent material for a contemporary edge, while a bright, zesty green was introduced across direct marketing and display materials to draw attention, and to improve memorability and brand recognition amongst potential customers.