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ShowcaseAngie Boothroyd Jewellery

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Branding + Print + Packaging

Angie approached us to re-brand her designer jewellery business to reflect a move into new product ranges and markets without alienating her existing, and already loyal, customers. We used colour, type, movement, and pattern to create a graphic identity that straddles contemporary and traditional styles.

The little foil-blocked boxes, folded from a single sheet with no gluing involved, are an unusual approach to jewellery packaging, epitomising the simplicity of form and understated luxury that draw people to an Angie Boothroyd piece, as well as being more cost-effective, easier to store for retailers, and environmentally friendly.