LetsG.ooo is the second project we worked on for the Japanese-based businessman Markus Grey. It is a travel platform website that deals with the current exchange rates and equates them with the rates from the last 2 years. While not working, Mr Grey is a keen fly fisherman.
It then uses such information to reveal to their website users the nations that are presently “on sale” based on their currency and different spots of the world suitable to visit.
In this project, it was essential that its brand identity is a combination of the two key aspects of the business: saving money and travelling.